With the evolving and, in some cases, upended marketing landscape amid recent events, we’re seeing dramatic changes in approach to business-to-business (B2B) marketing. In what has traditionally been divided into the camps of sales and marketing, companies can no longer afford such functional silos.
Join strategists, colleagues, and agency founders, Andy Slipher and Cole Field for an enlightening exploration into their collaborative approach to what is being popularly referred to as Account Based Marketing (ABM). Although ABM has been around for some time, what is still evolving is how it’s being planned, customized to client needs, and innovatively executed.
Andy and Cole will go from broad to specific, exploring both from the strategic approach to the tactical tools they use together for better results faster, and for a broad spectrum of shared B2B clientele.