180 Degree Marketing Summit
B2B Strategy for a New Digital Marketing Reality
With the evolving and, in some cases, upended marketing landscape amid recent events, we’re seeing dramatic changes in approach to business-to-business (B2B) marketing. In what has traditionally been divided into the camps of sales and marketing, companies can no longer afford such functional silos.

Join strategists, colleagues, and agency founders, Andy Slipher and Cole Field for an enlightening exploration into their collaborative approach to what is being popularly referred to as Account Based Marketing (ABM). Although ABM has been around for some time, what is still evolving is how it’s being planned, customized to client needs, and innovatively executed.

Andy and Cole will go from broad to specific, exploring both from the strategic approach to the tactical tools they use together for better results faster, and for a broad spectrum of shared B2B clientele.

Andy Slipher

Strategist, author, speaker, advisor and fractional CMO, Andy has spent his 20+ year career in the field of marketing. After working both client side and for a number of marketing agencies, leading projects and campaigns for such brands as Coca-Cola, Procter & Gamble, Travelers, Jimmy Dean Foods and Verizon, Andy founded SLIPHER LLC in 2003. Since then, he has built and led the execution of strategic marketing initiatives for dozens of clients — startup to billion dollar organizations. Andy is author of THE BIG HOW: Where Strategy Meets Success.

Cole Field

An entrepreneur at heart, Cole is also founder of Gromo Agency, a Dallas-based digital marketing firm. Cole thrives on ideas, problem solving through creativity, fresh approaches to traditional challenges and leading the way to better outcomes. His agency is the strategic digital and tactical thought leader for a number of clients in both the B2B and B2C space, as they continue to innovate by harnessing an array of applied integrated digital marketing approaches.