180 Degree Marketing Summit
Empathy: Rise Against the Machines
Digital transformation has accelerated due to COVID and the future is now, with companies integrating technologies faster than ever before. This transformation begins with culture and must be approached with empathy.

Learn the structure and techniques of powerful storytelling, based on Miri's newly published book, Brand Storytelling: Put Customers at the Heart of Your Brand Story.

Miri Rodriguez

Miri Rodriguez is an award-winning digital marketer and storyteller. Rodriguez has dedicated the last four years of her extensive marketing career advocating for and evangelizing brand narrative across many sectors and industries around the world. Rodriguez' mission for imparting storytelling techniques entrenched in vulnerability and empathy began when she worked as a creative journalist in the engineering discipline at Microsoft Corporation. There, Rodriguez recognized the immediate need to help educate and inspire engineers and colleagues across functions on designing distinctive narratives that help define and drive immersive and emotional customer engagement experiences, while navigating the uncertainties of the digital age.